The scientific conference “Villa: From Imagination to Concept”

November 17, 2025

Villa: From Imagination to Concept

The scientific conference “Villa: From Imagination to Concept” will be held in Tehran on Monday, November 17, 2025, organized by Villa International Magazine in collaboration with the Faculty of Architecture, Islamic Azad University, Central Tehran Branch

Key Speakers
Amirabbas Aboutalebi
Shahin Heydari

Date: Monday, November 17, 2025— 12:00 to 2:00 PM
Venue: Faculty of Architecture, Islamic Azad University, Central Tehran Branch
Conference Organizer: Shima Sadeghzadeh Nazari

The event will host two prominent architects and researchers, Shahin Heydari and Amir Abbas Aboutalebi, who will share their insights on the relationship between imagination, concept development, and villa design.
This conference aims to create a platform for intellectual and creative dialogue in architecture, exploring how imagination triggers the formation of ideas and concepts in villa design. At a time when villa construction is often dominated by repetitive patterns and detachment from cultural and contextual roots, this program seeks to open a discussion on the significance of origins, meaning, and imagination in the architectural design process.

Idea-Oriented Session
Theme: Exploring the relationship between imagination, idea, and design process in the formation of villa architecture.

Dialogue Topics
The role of imagination in architectural creation
From imagination to drawing: pathways of idea and concept development
Rereading cultural, climatic, and aesthetic contexts in villa design
Critiquing repetitive patterns in contemporary design
Linking education, research, and practice within the design process
Meeting Objectives
Clarifying the relationship between imagination and concept in villa architecture
Encouraging a creative and critical approach in villa design
Redefining the idea generation process based on context and meaning
Building a platform for theoretical dialogue among designers, students, and researchers

This session is part of a series of thought-oriented programs focusing on the design process in contemporary Iranian architecture.
The series is organized around the discourse of villa design as a creative, meaningful, and context-driven field.

Key Speakers (Alphabetic Order)
Amir Abbas Aboutalebi
Architect and Founder, AA Architecture Studio
Editor-in-Chief and Founder, Villa International Magazine
Member, Founding Committee of Iranian Architecture and Health
Founder, Villa International Award

Shahin Heydari
Architect and Co-founder, Moj No Architecture Office
Member, Founding Committee of Iranian Architecture and Health
Award-winning architect and jury member in national competitions
Designer of public and private projects with a contextual and human-centered approach

Date: Monday, November 17, 2025— 12:00 to 2:00 PM
Venue: Faculty of Architecture, Islamic Azad University, Central Tehran Branch
Conference Organizer: Shima Sadeghzadeh Nazari